Your Plant-Powered Color Keeper
Preserve your salon-fresh color between appointments with nature’s finest botanicals. Aveda’s NEW Color Control Shampoo & Conditioner instantly neutralizes color-dulling particles to help protect your hair when you wash—keeping your color radiant for up to *8 weeks! . *Based on 24 washes
• Botanical cleansing system with a precise calibration of plant-based cleansing actives derived from coconut and sustainably sourced palm oil provide lasting, radiant color, wash after wash • Natural chelator derived from rice and corn instantly neutralizes color-dulling particles to help protect hair when you wash • Cleansing ingredients and an ingredient derived from guar gum create an invisible shield on the hair, keeping water from penetrating into the fiber and minimizing color wash-out • Certified organic apricot seed oil, high in omega 6 and omega 9 fatty acids known for their conditioning powers, nourishes hair and helps keep it soft, bouncy and hydrated • Arginine, a biofermented amino acid and an essential component of healthy hair, and lactic acid biofermented from sugar beets seal and smooth the cuticle for incredible shine from roots to ends
Shampoo that deeply yet gently cleanses while neutralizing color-dulling particles and reducing color wash-out, leaving hair silky, soft and shiny
• Botanical cleansing system with a precise calibration of plant-based cleansing actives gently yet deeply cleanses without stripping color • Naturally derived “magnets” instantly neutralize color-dulling particles to help protect hair when you wash • Water-activated, dual-charged molecules create a light, protective shield on the hair, keeping water from penetrating into the fiber and minimizing color wash-out • Leaves hair feeling nourished and hydrated* • Leaves hair silky, soft and shiny without the weight/use of silicones* • Safe for all hair types of color-treated or chemically processed hair • Sulfate cleanser-free • Silicone-free, vegan and cruelty-free • 94% naturally derived** Immediately: • 95% said it left color looking full of life • 92% said it left color looking radiant and shiny After six weeks: • 98% said it extended the look of color vibrancy • 97% said it helped keep color rich • 97% said it maintained color vibrancy between salon visits • 95% said it left hair color looking radiant and shiny wash after wash • 94% said it helped keep their color looking salon-fresh *When used with Color Control Conditioner. **From plants, non-petroleum minerals or water. Color Control Shampoo is 94% naturally derived on average per ISO standards.